How many people read political blogs?

Pollytics blog today reports some Essential Research polling on news consumption. I was surprised that 15% of the people in the sample said they read blogs several times a week or daily, though the question does not directly ask if they get news/political analysis from blogs.


Question: How frequently do you read, listen to or watch the following?

The 2007 Australian Election Survey found that only 3% of people read political blogs during the campaign.

Despite the apparently increased readership, 55% of respondents rated their trust in what they read on blogs as ‘none’ or ‘not much’.

6 Responses to “How many people read political blogs?

  • 1
    Tim Lambert
    March 16th, 2010 14:31

    AN: “Despite the apparently increased readership, 55% of respondents rated their trust in what they read on blogs as ‘none’ or ‘not much’.”

    I don’t believe you.

  • 2
    JC
    March 16th, 2010 15:16

    That’s pretty curious set of stats. So an increasing number of people are reading blogs etc. they have little faith. Why would they do that?

    I would have thought the reverse is true in that there would be an increase or fall depending on the level of trust.

    Perhaps there’s a lot of web-surfing going on as people lurk those blogs etc. they disagree with or think are thoroughly dishonest and simply just dissembling sites.

  • 3
    JC
    March 16th, 2010 15:21

    I don’t believe you.

    I don’t believe you either Tim, about anything, but it doesn’t stop me from reading your site for the many reasons enumerated in the past over the years. I treat it like a drunken car accident scene. I’m sure there are a lot of people who do that sort of thing which could explain the divergence, or in your parlance “the hot spot”.

  • 4
    Shem Bennett
    March 17th, 2010 15:46

    I think it could be another one of those cases where people like to deny the credibility of things they find influential.

    Most Uni students use Wikipedia and other online sources for researching for assignments, but if asked most would say online sources aren’t very credible.

    I think it’s the same kind of thing.

  • 5
    Son of the Ratpack
    March 17th, 2010 16:04

    Depends on the blog. Some are as authoritative as crowd heckling at a football game, and it goes downhill from there. Let’s face it. There is no quality control over what gets posted. Anybody can say almost anything anonymously without consequence.

  • 6
    Duncan Riley
    March 18th, 2010 11:20

    Without qualifying that the respondents either knew what a blog was, or allegedly knowing what they are, were able to identify one, these stats are rubbish.

    Polling in the US has shown time and time again that blog readers often don’t know they’re reading a blog.