The Bulletin is to join the the magazine graveyard in my spare room, if I can find a copy of its last issue, supposedly out today (I checked three newsagents, with no sign of it). Its weekly sales had dropped below 60,000, down from 100,000 in the mid-1990s.
The Bulletin hasn’t had a niche for a long time now. While it still occasionally broke stories, on a week-by-week basis it wasn’t providing much you could not find more promptly and at lower cost in the newspapers. I haven’t bought it on a regular basis for at least 15 years.
But I am still sorry to see it go. Handed-down copies from my grandfather’s subscription in the late 1970s and early 1980s were an important part of my political education. And it provided some of my earliest mainstream media coverage. In 1995, they ran a cover story under the title ‘Young, bright and right’,with a photo of me, John Brogden, Marise Payne and a bust of Sir Robert Menzies. The NSW Young Liberals used this cover in their promotional materials, and for years afterwards I’d meet Young Liberals in Sydney who knew of me via that cover.
So The Bulletin, RIP. (And wasn’t Crikey tacky in putting ‘The Bulletin does a Ledger’ in their subject header today?)