Much of the fuss over the My School website and league tables is based on a fear that parents will over-react to information that is only a very partial account of a school’s activities. As Pollytics blog reports today, Essential Research has started to explore parental reaction, though with only 242 people in the sample some caution is required.
Question: After seeing the information on your school or your children’s school, do you now have a higher or lower opinion of the school?
For clear majorities of both government (68%) and private (58%) parents, My School made no difference to their opinion. Almost identical proportions (16%/17%) said that they had a lower opinion as a result. However more private school parents (22%) than government school parents (15%) said that they had a higher opinion as a result of My School.
Of course a lower opinion doesn’t necessarily mean that parents will move their kids, but this survey suggests that My School will put some pressure on a modestly-sized minority of schools.