What does GetUp! achieve?

Commenter Matt Marks says that:

The Liberal High Command has totally underestimated GetUp! and I think you are doing the same, albeit to a lesser degree.

A low-level political statement [what I had claimed of GetUp!] does not involve TV ad campaigns, over 200,000 members on their email list and dedicated fundraising.

I think GetUp! is an innovative organisation and that clearly there is demand for the services it provides. I’ve never seen a three-party election ad before. It runs media-friendly stunts like putting political messages in fortune cookies. It’s using new technology to update old political tactics like petitions and letter-writing campaigns.

But unlike Matt (and commenter Spiros) I’m not yet convinced that GetUp! is a model well-adapted to shifting votes or influencing policies in Australia.
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