The Liberal High Command has totally underestimated GetUp! and I think you are doing the same, albeit to a lesser degree.
A low-level political statement [what I had claimed of GetUp!] does not involve TV ad campaigns, over 200,000 members on their email list and dedicated fundraising.
I think GetUp! is an innovative organisation and that clearly there is demand for the services it provides. I’ve never seen a three-party election ad before. It runs media-friendly stunts like putting political messages in fortune cookies. It’s using new technology to update old political tactics like petitions and letter-writing campaigns.