Media 101

Over the weekend, I lamented to friends that I did not get much media coverage for my paper on political expenditure laws. I thought I had a good argument and had exposed many previously unreported negative consequences of the electoral law reform bill.

But while many days research and writing yielded only a handful of low-profile news reports (though also some opinion pieces), a couple of five minute conversations on Friday with journalists from The Australian about the protential financial woes of universities yielded me a page one top-of-the-fold story with my name in the second paragraph. (My comments were just an updated version of this April post).

Perhaps the lesson is that while carefully-researched papers are a necessary part of building credibility as a dial-a-quote media source, saying something colorful or sensasationalist is the key to actually getting good coverage.