Climate change ‘alarmists’ have been utterly relentless in their campaigning. It’s quite possibly the biggest global political campaign in history. My media survey last year found an average of 1.6 different predictions of climate doom a day. Even on a boat tour of Stockholm today I could not escape it, with warnings that human-caused global warming could cause parts of Stockholm to flood (on the other hand, not having their waterways ice up in winter might be one of the pluses of global warming).

But a recent Morgan poll suggests that maybe the constant predictions of doom is having an unintended effect. The number of people who think concerns are exaggerated has doubled since 2006, from 13% to 27%.

There is still an overwhelming majority of people who believe that climate change is happening and strong majorities in favour of policy action. But perhaps the claims of impendending disaster are sounding a little too hyberbolic, and people are beginning to mentally discount the scale of the problems we face.

(It could be that the denialists are gaining some traction; though they get only a small fraction of the media coverage given to the alarmists.)

HT: Pollytics blog.