How many people read political blogs?

Pollytics blog today reports some Essential Research polling on news consumption. I was surprised that 15% of the people in the sample said they read blogs several times a week or daily, though the question does not directly ask if they get news/political analysis from blogs.


Question: How frequently do you read, listen to or watch the following?

The 2007 Australian Election Survey found that only 3% of people read political blogs during the campaign.

Despite the apparently increased readership, 55% of respondents rated their trust in what they read on blogs as ‘none’ or ‘not much’.

6 thoughts on “How many people read political blogs?

  1. AN: “Despite the apparently increased readership, 55% of respondents rated their trust in what they read on blogs as ‘none’ or ‘not much’.”

    I don’t believe you.

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  2. That’s pretty curious set of stats. So an increasing number of people are reading blogs etc. they have little faith. Why would they do that?

    I would have thought the reverse is true in that there would be an increase or fall depending on the level of trust.

    Perhaps there’s a lot of web-surfing going on as people lurk those blogs etc. they disagree with or think are thoroughly dishonest and simply just dissembling sites.

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  3. I don’t believe you.

    I don’t believe you either Tim, about anything, but it doesn’t stop me from reading your site for the many reasons enumerated in the past over the years. I treat it like a drunken car accident scene. I’m sure there are a lot of people who do that sort of thing which could explain the divergence, or in your parlance “the hot spot”.

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  4. I think it could be another one of those cases where people like to deny the credibility of things they find influential.

    Most Uni students use Wikipedia and other online sources for researching for assignments, but if asked most would say online sources aren’t very credible.

    I think it’s the same kind of thing.

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  5. Depends on the blog. Some are as authoritative as crowd heckling at a football game, and it goes downhill from there. Let’s face it. There is no quality control over what gets posted. Anybody can say almost anything anonymously without consequence.

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  6. Without qualifying that the respondents either knew what a blog was, or allegedly knowing what they are, were able to identify one, these stats are rubbish.

    Polling in the US has shown time and time again that blog readers often don’t know they’re reading a blog.

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