Pollytics blog today reports some Essential Research polling on news consumption. I was surprised that 15% of the people in the sample said they read blogs several times a week or daily, though the question does not directly ask if they get news/political analysis from blogs.

Question: How frequently do you read, listen to or watch the following?

The 2007 Australian Election Survey found that only 3% of people read political blogs during the campaign.

Despite the apparently increased readership, 55% of respondents rated their trust in what they read on blogs as ‘none’ or ‘not much’.